“Original Aftermarket” increases engagement with garages,” Ewan Murray APD managing director
Ewan Murray, managing director at Automotive Parts Distribution Ltd says the biggest challenge facing motor factors is to ensure they actively engage with garages on component supply and quality.
Speaking on the eve of the anniversary of Brake Engineering’s Original Aftermarket initiative, Murray said that motor factors and suppliers have to work in partnership to support garages throughout all areas of their business and it is the supply of quality components and brands that is most critical to maintaining prosperity throughout aftermarket.
Murray said: “With Brake Engineering, we completely understand where Original Aftermarket fits with regards to its positioning the brand to the aftermarket. It enables us to promote the brand’s quality directly to customers thanks to the high level of support available from the supplier. The consequence of this is that quality is their number one buying criteria, coupled with competitive pricing.”
Automotive Parts Distribution (APD) began trading in 1946 and serves customers from eight branches in the East and West of the UK including Bath, Chippenham, Swindon and Yeovil.
The company supplies garages with a Brake Engineering braking solution including calipers and discs. The brake disc programme is one of the most comprehensive ranges available in the automotive aftermarket, providing exceptional performance, life and brake disc compatibility, with the additional comfort factor of reduced noise and judder.
Brake Engineering’s pareto, featuring the top part numbers for all braking product groups, is known to be the most in-depth in the market. It includes an analysis of each part number’s popularity over the past three years’, comprehensive cross-referencing and full vehicle make and model descriptions.
“The pareto information, flexibility and support from Brake Engineering is excellent and makes life a lot easier for a parts distributor,” said Murray.
Adam Griffiths, UK marketing specialist, added: “Original Aftermarket continues to demonstrate Brake Engineering’s commitment to the independent aftermarket. Our focus has always been on “aftermarket” ranges and ensuring that what is on a motor factor’s shelf is relevant to the vehicles in independent garages. This means the emphasis is still on the three to 10 years old plus vehicle market. This is not just because of warranty, as independent garages continue to capture more of the newer vehicle market, but down to our in-depth analysis of the braking sector, looking at the fastest moving products throughout the UK.”