CAZOO SET TO LAUNCH NEW NATIONAL MARKETING CAMPAIGN
Cazoo, the UK’s leading online car retailer which makes buying a used car as easy as buying any other product online today, will this weekend launch a series of new TV and radio adverts as part of its ongoing multi-million-pound marketing campaign.
This latest national advertising campaign by Cazoo includes new TV and radio ads together with updated print and outdoor creative and sets out to celebrate the convenience of the online buying process and joy that customers experience when buying a used car from Cazoo.
Cazoo will be advertising across all ITV, Channel 4 and Sky channels and the entire Global Radio network along with thousands of outdoor sites in some of the UK’s busiest environments as well as hundreds of Cazoo-branded taxis across London and other major UK cities.
The launch of this new marketing campaign by Cazoo this coming weekend will be closely followed next weekend with the start of the new football season, where Cazoo will feature as the main shirt sponsor of two Premier League football clubs, Everton and Aston Villa.
Cazoo owns and fully reconditions all its cars before offering them for delivery or collection in as little as 72 hours. Every car comes with a full 7-day money-back guarantee and comprehensive 90-day warranty and Cazoo also offers instant guaranteed online offers for part exchanges.
Launched last year, Cazoo is pioneering the shift to online car buying in the UK, selling thousands of cars per month all across the country as consumers are rapidly embracing the transparency and convenience of buying or financing used cars entirely online.
Darren Bentley, Chief Customer Officer at Cazoo said, “We have already achieved significant national brand awareness in under a year since launch and feedback from consumers on our proposition is overwhelmingly positive. We plan to continue to invest heavily in marketing to build Cazoo into a household brand as we continue our mission to deliver an exceptional customer experience and the best selection, value, quality and convenience for used car buyers across the UK.”
The latest TV adverts can be viewed here: https://youtu.be/aTDu5vwMpPc
