Midwest Motor Factors starts promotional campaign

West Midlands based parts distributor Midwest Motor Factors is increasing its promotional campaign to garages in the run up to Christmas.

Midwest Motor Factors and Monmore Auto Parts, acquired by Arnold Clark earlier this year, are running a number of promotions and awareness campaigns, informing customers of the new products they have available to them. In the past couple of months, the motor factors have added a number of new brands and ranges and has also moved into the supply of bikes to independent garages in the local area.

Supporting this are “Morning Munch” and “Tea Time Refreshments” promotions. All orders placed with Midwest Motor Factors and Monmore Auto Parts between 8:30 and 9:30am will receive a free snack pack including chocolate, crisps and Pepsi. Likewise, in the afternoon, customers can receive a four pack of soft drinks with all orders placed between 4:30 and 5:30pm.

Customer Andy Pearson of Rennsport said: “The bikes promotion was really exciting and we received a Claud Butler mountain bike for hitting our target. As a result of the promotion, we’re buying more from the motor factor and looking forward to the next promotion.”

Paul Yardley, Midwest Motor Factors area factor manager, said: “A motor factor can’t wait for the phone to ring. You have to be active and continually excite and incentivise garages, which is just what Midwest is doing in the run up to Christmas. We’re working hard to support our existing customers with growing their business but also keeping them up to date with the latest news and products that can prove very beneficial to them.”

Midwest Motor Factors started in 1980 in Willenhall and following a period of growth added sites in Brownhills and West Bromwich. Today, the motor factor operates out of six branches across the West Midlands.

The company employs 80 staff and has more than 40 vans.