Messe Frankfurt announces first Automechanika in the United Kingdom
Cooperation with the UK’s leading automotive trade association SMMT
Messe Frankfurt, producer of the leading international trade fair brand Automechanika, are pleased to announce the launch of Automechanika Birmingham, to take place at the National Exhibition Centre (NEC), Birmingham from 7 to 9 June 2016. Messe Frankfurt’s Member of the Executive Board, Detlef Braun: “This is the first event in the company’s successful history of international development to be held by Messe Frankfurt in the United Kingdom.” Braun continues: “We have conducted extensive research at our Frankfurt show, which informed us that there was a huge appetite for an event which focuses on the buoyant UK automotive sector. In the Society of Motor Manufacturers and Traders (SMMT) we have a strong supporter to help us deliver an exceptional event.”
The focus of this regional event is on the supply chain industry and will also target all aspects of the automotive aftermarket, bringing together exhibitors from the product groups of Parts and Components, Electronics and Systems, Repair and Maintenance, Accessories and Customizing, Management and Digital Solutions and Car Wash, Care and Reconditioning. The visitors are expected to come primarily from the UK.
Mike Hawes, Chief Executive of the SMMT: “The launch of Automechanika Birmingham in the UK is a tremendous vote of confidence in the British automotive industry, and a reflection of its global competitiveness. Automechanika Birmingham will help British companies promote their credentials and enable them to seize the significant opportunities arising from the renaissance in UK vehicle manufacturing. SMMT looks forward to hosting a high-profile event that will help support jobs and growth in the sector and broaden the UK’s international appeal.”
Automechanika Birmingham will play host to around 250 exhibitors and an expected 5,000 trade visitors and will take place in Hall 9 of the NEC. The event will be run under license in the UK by Forest Exhibitions Ltd. The Managing Director of Forest Exhibitions, Rob Sherwood, has been Messe Frankfurt’s Sales Partner in the UK over the last eight years, responsible for bringing UK exhibitors and visitors to Messe Frankfurt
events worldwide.
Michael Johannes, Vice President of Messe Frankfurt and Brand Manager of Automechanika commented: “The market in the UK is very strong, and is predicted to continue to grow over the next five years. Given that there is no national domestic event currently, we feel we can bring the brand, the experience and the market knowledge to deliver value to exhibitor and visitors.”
Contact:
Rob Sherwood, Forest Exhibitions Ltd
Highpoint, 9 Sydenham Road, Guildford, Surrey GU1 3RX.
Tel:+44 (0)1483 483983. Email: rob.sherwood@uk.messefrankfurt.com
Press inquiries:
Dr. Ann-Katrin Klusak
Tel.:+49 (0)69 7575-5621; Email: ann-katrin.klusak@messefrankfurt.com
Background information on Automechanika
Automechanika is the world’s biggest international trade fair brand for the automotive sector. The first Automechanika took place in Frankfurt 1971 under the title of the “International Exhibition for Automobile, Workshop, Filling Station and Garage Equipment”. Today, with a network of 15 events in 14 countries, the Brand Automechanika offers exhibitors access to new markets and bring them into contact with new national and regional visitor groups. Among them there are shows with an international visitor profile such as Frankfurt, Dubai and Istanbul as well as others with a regional profile such as St. Petersburg. The latest new destinations are Chicago and Birmingham. The Automechanika Fairs are supported by Messe Frankfurt’s global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. www.automechanika.com
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €550* million in sales and employing more than 2200* people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 120* trade fairs, of which more than half took place outside Germany. Comprising an area of 578,000 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of
Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures (2014)