Middleton Manufacturing goes big on Britishness with car mats range
Middleton Manufacturing has begun a campaign to promote its UK manufacturing heritage, urging retailers to seize on the demand for ‘British’ products that promote green and ethical benefits.
As the UK’s largest supplier of mats manufactured in the UK, CO2 emissions produced as a result of the logistics and production processes involved are significantly less when compared against an overseas alternative.
There are other numerous advantages too. Customers are invoiced in Pound Sterling without the need for deposit payments with no import duty to pay and unpredictability of ocean freight is avoided. Scheduled domestic deliveries mean less stockholding and simplified forecasting, with shorter lead times assisting complete control of the supply chain and encouraging efficiency and reliability right down to the end user.
‘Buying British’ demonstrates support for the UK economy and encourages higher employment. Consumers are attracted by products that emanate quality thanks to the use of EU materials as well as those that promote sustainability through a minimised carbon footprint.
With over 10,000 vehicle specific patterns, including 2,500 left hand drive patterns, available in over 100 different carpet and rubber types with bound edging options in the thousands. Middleton Manufacturing’s range of vehicle mats provides 625,000 possible variations. All are fitted as standard with manufacturer specified floor fitting clips.
The manufacturing capabilities are not limited to automotive mats. The business’ IP includes the paw design ideally suited to pet and door mats, another business staple.
James Nash, Middleton Manufacturing Managing Director, said: “The cost of a product is not just Pound notes but its effects on the environment we live in. This is rightfully becoming ever more prevalent. All businesses have a social responsibility. Our materials are from suppliers that work to strict labour conditions and demonstrate best practice. It’s not just a question of being ethical, but a matter of safety, which is paramount in the automotive industry. Our tailored mats include manufacturer specified fixings and have anti-slip backing. All of these factors combine to give assurance and confidence when buying.”
“With all of these benefits there is no need for retailers and distributors to go overseas. Just look at what we have on our own doorstep. Now, more than ever, we should be proud of our industrial heritage and not shy away from saying that we are the best at what we do, as it has been proven many times over.”